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Ann Summers was up for grabs and Summit Media wanted to win it. The pitch needed a sharp SEO and content marketing strategy, backed by creative thinking that could stand up to serious competition.

DISCIPLINES: Creative Direction | Art Direction | Graphic Design | Social

I developed and pitched multiple creative directions, shaping the creative approach for the whole proposal. We won the contract, and the client specifically cited my concepts as the reason they chose us.

The work delivered. Ann Summers achieved the best visibility growth of any major brand in the UK, up 1,258% year on year and ahead of Halfords, Ray-Ban and Adidas. Organic traffic rose 388%, non-brand organic traffic 627%, and page one rankings 134%, as reported by 365 Retail.

Results

+1,258% 

Brand visibility up YoY
 

+627% 

Organic traffic up
 

+388% 

Organic traffic up
 

134%

Page one rankings up
 

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