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Deloitte's The Green Room was making brilliant podcasts that deserved a far bigger audience. The brief was simple: get more people listening. The insight that unlocked it was simpler still. People listen to podcasts on trains.
DISCIPLINES: Art Direction | Graphic Design | Motion Graphics
So we took the campaign to where listeners were already. I art directed a high-impact OOH takeover of major UK train stations, likening each episode to a journey and turning the daily commute into a discovery moment for the podcast. I led the campaign end-to-end, producing the core visual assets in partnership with UX and production teams, and extended the creative across digital and social to carry the momentum beyond the platforms. Within a week, The Green Room had shot to number six on Apple Podcasts and number five on Spotify, generating over 40 million impressions and winning a Silver Drum Award along the way.
Results
#6
On Apple Podcasts up from #123
#5
On Spotify Podcasts up from 18
40M+
Impressions
Awards
Silver:
Best Advertising, The Drum Awards
Shortlisted:
Best Campaign, Inside Out Awards
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