The Fame Index launched as a new UK company measuring and ranking public profile, cultural relevance and audience influence. A brand built on measuring fame needed an identity with presence of its own, distinctive from day one, with room to grow across digital and brand touchpoints.

I pitched multiple directions before developing the chosen route into a flexible system. The logo balances clarity with personality, backed by a core look and feel, layout rules and reusable components. I applied the system across every key touchpoint, so The Fame Index could present its insights clearly and launch with confidence.