When Deloitte partnered with the NHS, I led the visual identity development for two major campaigns: NHS & Technology and Deloitte Partners with the NHS to Navigate Risk. Both briefs called for a conceptual approach, and both needed to work for two very different organisations at once.

I shared early ideas with internal teams and NHS stakeholders, led workshops and feedback sessions, and gathered input from project managers, communications leads, and creative teams across both organisations. Each identity blended brand elements with conceptual illustration, built into a full system for rollout. I oversaw delivery across channels, working closely with developers and marketing to ensure consistency through to completion.