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When Deloitte and Channel 4 teamed up on a joint campaign, they needed a visual identity that brought the two brands together. Two very different organisations, one shared platform, and an identity that had to respect both without diluting either.

DISCIPLINES: Creative Direction | Art Direction | Graphic Design | Motion Graphics

I presented three ideas before building the chosen concept into a full system: grid and layout rules, type hierarchy, and reusable components that held up across every touchpoint. The result gave both brands a shared visual language that felt equally at home in either world.


EARLY CONCEPTS:

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