Shoe Lane is Deloitte's collaboration hub, a space where diverse ideas meet, clash and combine. The identity needed to capture that energy: not a static mark for a building, but a living system that reflects what happens inside it.

The answer was colourful orbs moving through 3D space. Each orb is a distinct perspective, and their interactions, from harmonious to explosive, mirror the creative process and those aha moments when insight sparks through collaboration. Light and form create a shifting spectrum of colour and depth, while thin bands of Deloitte Green thread through the scene as lines of conversation, connecting people and ideas.