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DUREX
Directed Durex's shift to e-commerce, delivering their first platform and award-winning launch campaigns by building a new in-house creative department.
DELOITTE: GLOBAL CLIMATE & SUSTAINABILITY VISUAL IDENTITY
Created and directed the visual identity for Deloitte's global sustainability and climate campaign, delivering a unified system across web, video, and social.
THE NHS
Led visual identity development for two major NHS campaigns in partnership with Deloitte, overseeing concept, stakeholder collaboration, and full rollout.
DELOITTE: THE GREEN ROOM PODCAST
Designed the visual identity and led an out-of-home campaign for The Green Room podcast, placing animated and static ads across major UK train stations.
CHANNEL 4
Designed the joint visual identity for a Deloitte and Channel 4 campaign, building a full system of layout, type, and reusable components.
DELOITTE: PRIDE POSTCARDS
Turned visitor reflections from Deloitte's LGBTQ+ VR museum into a postcard series, extending the exhibition's impact beyond the virtual space.
DELOITTE: INFLUENCER FINANCES
Managed the visual identity for Deloitte's financial advice campaign targeting influencers, from initial concepts through to a full cross-channel system.
THE RANGE
Developed creative concepts and tone of voice for The Range, adopted as their primary marketing approach to strengthen brand identity.
SHOE LANE STUDIO VISUAL IDENTITY
Created the visual identity for Deloitte's Shoe Lane, using dynamic 3D orbs and form to represent collaborative, multidimensional thinking.
ANN SUMMERS
Developed the creative pitch for Summit Media's Ann Summers proposal, securing the contract with concepts the client identified as decisive.
ART DIRECTION, CAMPAIGN,
VISUAL IDENTITY & DESIGN
ROOTED IN CONCEPTUAL THINKING
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