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Jaguar and Land Rover

CHALLENGE

Jaguar and Land Rover needed new ways to market merchandise and reach new audiences. The work needed a new online experience and consistent campaign activity to support discovery and repeat engagement.

SOLUTION

I pitched multiple creative directions, then worked with UX specialists to build a new merchandise site. I art directed an integrated rollout across social and email, setting a regular email programme to support retention. I also produced product photography and lifestyle imagery to raise the perceived quality of the range and keep the content consistent across channels.

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