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ANN SUMMERS
ROLE:
Creative Direction
Strategy & End-to-End Production
Copywriting & Ideation
Design of Master Assets
RESULTS:
388% Increase In Yoy Organic Traffic
627% Increase In Non-Brand Organic Traffic
81% Increase In Keyword Rankings
134% Increase In Page One Rankings
Ann Summers was up for grabs and Summit Media wanted to win it. The pitch needed a sharp SEO and content marketing strategy, backed by creative thinking that could stand up to serious competition.
I developed and pitched multiple creative directions, shaping the overall creative approach for the proposal. We won the contract, and the client specifically cited my concepts as the reason they chose us.
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