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Channel 4
CHALLENGE
Deloitte partnered with Channel 4 and needed a visual identity for the collaboration. The work had to represent both brands with clarity and stay consistent across all touchpoints. The system needed to keep the content and people as the focus while signalling a shared direction.
SOLUTION
I pitched multiple creative directions before developing the selected approach into a cohesive visual language. The system combined brand elements from Deloitte and Channel 4 into a single framework with clear layout rules and reusable components.
CONCEPT
A group of viewers sits at the centre of the scene, placing people first. Above them, a cluster of screens in different sizes and formats forms a digital installation, reflecting the range and experimentation within Channel 4 content.
A green neon arc frames the composition as a restrained nod to Deloitte. It signals partnership and forward movement, positioning Deloitte as a supporting presence while the content stays in focus.
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