DELOITTE: INFLUENCER FINANCE CAMPAIGN

Deloitte launched a new campaign that provides personalised financial advice to influencers and entertainers, who often have diverse income sources and operate primarily online. The campaign had to feel up-to-date and relevant while remaining trustworthy and consistent across social media, the website, and other channels.
I managed the visual identity from initial concepts through to the final launch. I shared several early concepts, then built out the chosen direction into a flexible system with clear layout rules and modular parts. I created the main illustration and oversaw all asset creation, ensuring consistency across formats and channels.