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Deloitte: Influencer Finances
CHALLENGE
Deloitte launched a new initiative offering tailored financial advice for influencers and entertainers. The audience had varied income streams and a digital-first working life. The campaign needed a modern, culturally relevant feel while staying credible and consistent across social, web, and campaign touchpoints.
SOLUTION
I owned the visual identity from concept to delivery. I pitched multiple directions, then developed the selected concept into a scalable system with a defined look and feel, layout rules, and modular components. I created the key illustration and rolled the system out across social, web, and campaign assets, keeping consistency across formats and a contemporary, credible tone for the audience.
CONCEPT
A figure faces a set of digital screens increasing in size and depth. The panels show charts and upward movement, representing rising income and clearer financial insight. The shift from smaller to larger screens reflects growing confidence and financial momentum supported by guidance and better decisions.
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