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The Fame Index
CHALLENGE
The Fame Index launched as a new UK company measuring and ranking public profile, cultural relevance, and audience influence. The brand needed a distinctive identity with room to grow across digital and brand touchpoints.
SOLUTION
I pitched multiple directions, then developed the selected identity into a flexible system. I designed the logo to balance clarity with personality and set the core look and feel, layout rules, and reusable components. I applied the system across key touchpoints so The Fame Index could present its insights clearly and launch with confidence.
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