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Deloitte: Global Sustainability & Climate

CHALLENGE

Deloitte needed a bold, cohesive visual identity for its sustainability and climate work. The identity needed to reflect global ambition and support a major campaign across channels.

SOLUTION

I pitched multiple creative directions, then developed the selected approach into a clear visual system. I created most of the brand assets and set the core look and feel, layout rules, and reusable components. I art directed the rollout across web, motion, and social media, ensuring consistency across touchpoints and a credible tone for climate action.

AWARDS:

Best Visual Design - Sustainability and Climate Visual Identity (Shortlisted)
Inside Out® Awards 2025

THE USE OF DATA

The Use of DataThis illustration shows how data leads towards a sustainable future. Charts, graphs, and infographics form a path, representing progress, insight, and informed decision-making. The piece shows data as a tool for understanding and a guide toward change.

SUSTAINABILITY REGULATION

Governance appears as a doorway, a gateway to a sustainable future. Strong governance opens progress and transformation. The doorway represents the opportunity and duty to create a more equitable world.

TRANSFORMATION

The illustration shows a shift from a polluted present to a greener future. A muted, damaged scene on the left contrasts with a healthy, green landscape on the right. People moving between both sides connect cause and outcome, signalling how action changes environmental results.

EQUALITY

This visual identity focuses on equality. A diverse group of people gathers around an equals sign, which places fairness at the centre of the design. The mix of individuals signals inclusivity and unity, with clear LGBTQ+ representation. The overall message supports belonging and respect for different identities across communities.

SUSTAINABILITY & CLIMATE KEY VISUAL

At the centre of the illustration sits a path, representing the journey towards a sustainable future. A lightbulb represents innovation and sustainability. A pillar represents governance and structure. A face introduces a human element, looking ahead to capture the spirit of the campaign.

THE ROLE OF TECHNOLOGY

This illustration presents a hopeful future. A figure looks ahead, which signals progress, ambition, and optimism. Behind her, a torn paper collage forms the technology elements. This choice makes technology feel built, layered, and human made. The composition places technology in a supporting role, helping you move toward a brighter, more sustainable tomorrow.

THE FUTURE OF UK ENERGY

The piece communicates a forward-looking outlook. Progress towards a more sustainable future is not linear. It involves uncertainty, challenges, and key decisions. Despite this, progress continues towards a more environmentally responsible future.

EARLY CONCEPT 1

The first concept used the Golden Ratio to reference natural balance. A circular composition shows connected environmental systems.
Each segment focuses on a sustainability theme, including energy, industry, people, landscapes, and innovation. The structure guides the eye through the form. Together, the segments communicate impact, progress, and human responsibility.

EARLY CONCEPT 2

This concept shows a landscape with a brighter outlook. Surrounding structures and buildings represent the sustainability themes in focus. The composition uses the Golden Ratio to create balance and guide the viewer’s eye through the image.

EARLY CONCEPT 3

The Golden Ratio frames the composition and guides the viewer’s eye through the image. Objects sit along the curve, including energy plugs, industrial and natural forms, and an hourglass. They represent connected sustainability themes such as resources, infrastructure, innovation, and time. Together, they signal progress under pressure, moving systems forward while recognising environmental limits.

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