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DUREX'S DIRECT-TO-CONSUMER LAUNCH

ROLE:

Creative Direction, Strategy & End-to-End Production
Copywriting & Ideation
Design of Master Assets

RESULTS:

Leads Driven: 68,000
​Sales Generated: 10.4k
​Impressions Driven: 15,000,000
​Reach of 62,5000
​Engagement of 6.1%
​Click though rate of 3.5%

AWARDS:

Digital Tactic Award 
The Creative Floor Awards.

Best Content Marketing Campaign 
Performance Marketing Awards

Best Global Use Of Facebook/Instagram Ad 
Biddable Media Awards 

UK Ecommerce Social Campaign of the Year
UK Ecommerce Conference & Awards

When Durex moved from retail to selling directly to customers, they needed a new e-commerce platform, launch campaigns for their website and social media, and a clear creative direction.

I managed the project from start to finish. I pitched the strategy, set the creative vision, and built a new creative department. I hired and led the design team, set up workflows for large projects, and directed the visual identity for Durex’s first e-commerce platform and its launch campaigns.

This project won several awards and changed the way the brand connects with customers online.

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