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Durex’s Direct-to-Consumer Launch
CHALLENGE
Durex moved from retail to direct to consumer online. The shift required a new e commerce platform and launch campaigns across web and social, supported by a clear creative direction and scalable delivery.
SOLUTION
I led creative for the full project. I pitched strategic directions, set the creative approach, and built a creative department from the ground up. I hired and led the design team and established workflows for delivery at scale. I art directed the visual identity for Durex’s first e commerce platform and the launch campaigns across web and social, reshaping how the brand connects with customers online.
RESULTS:
Leads Driven: 68,000
Sales Generated: 10.4k
Impressions Driven: 15,000,000
Reach of 62,5000
Engagement of 6.1%
Click though rate of 3.5%
AWARDS:
Digital Tactic Award
The Creative Floor Awards.
Best Content Marketing Campaign
Performance Marketing Awards
Best Global Use Of Facebook/Instagram Ad
Biddable Media Awards
UK Ecommerce Social Campaign of the Year
UK Ecommerce Conference & Awards
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