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Tier Skooters

INSIGHT

Commuting is usually treated as dead time, purely functional, repetitive, and something to endure. But micromobility changes that mindset: riding an electric scooter can make the journey feel lighter, freer, and more engaging, with the city experienced at street level rather than through a windscreen or train window.

RESPONSE

I developed a campaign that reframes the everyday commute as an experience, showing how an electric scooter unlocks new routes, unexpected views, and small moments of enjoyment, transforming travel from simply getting from A to B into something people actually look forward to.

AI RENDER

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