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Specsavers
INSIGHT
During the pandemic, face masks reduced visible cues and eyewear became a clear way to express individuality. Glasses moved beyond function and became a signal of personality.
RESPONSE
I developed a Specsavers concept built on this shift, positioning frames as self expression in a masked up world. The idea was created for a competition for a place on The School of Life Advertising Creative workshops, which I won.
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