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Sipsmith Gin
INSIGHT
In a culture defined by constant busyness, time feels scarce and tightly controlled. Small rituals that encourage people to pause are increasingly valued, offering permission to slow down and savour the moment.
RESPONSE
I developed a concept built on making time for gin. A clock hand is removed and used as a stirrer, turning time into an object you use. The idea positions gin as a deliberate pause and a prompt to slow down and enjoy the moment.
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