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Jet2

INSIGHT

For many travellers, the appeal of a city break is an effortless escape. People want reassurance the journey will run smoothly and the trip will create memories worth keeping.

RESPONSE

I developed an advert for Jet2CityBreaks focused on ease and emotional reward. Relaxed passenger imagery signalled a stress free journey, while a polaroid style overlay referenced memory making. Clean typography and a minimal layout set a premium yet accessible tone. The line Europe is waiting added inspiration, positioning Jet2CityBreaks as a simple all in one city break option.

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