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SHOE LANE STUDIO VISUAL IDENTITY
ROLE:
Creative Direction
Illustration & Design of Master Assets
Strategy & End-to-End Production
Ideation
Shoe Lane’s visual identity captures the space as an energetic hub where diverse ideas meet, clash, and combine, sparking innovation and progress.
Colourful orbs moving through 3D space represent fluid, multidimensional thinking. Each orb is a distinct perspective, and their interactions, from harmonious to explosive, mirror the creative process and those ‘aha!’ moments when insight appears through collaboration.
Light and form create a shifting spectrum of colour and depth that draws people in and supports nuanced communication. Thin bands of Deloitte Green thread through the scene as connecting lines of conversation, highlighting Deloitte’s role in linking people and ideas and enabling Shoen Lane’s collaborative spirit.
