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The Green Room Podcast
CHALLENGE
Deloitte needed a visual identity for its podcast, The Green Room, supported by a high impact out of home campaign across major UK train stations. The creative needed to reflect commuter behaviour and work across static and animated formats.
SOLUTION
I pitched multiple directions, then developed the selected identity around the insight that many commuters listen to podcasts while travelling. I framed each episode as a journey and designed the core out of home artwork for station placements. I also art directed the animation to keep the look consistent across formats and rollout.
IMPACT
Within a week The Green Room reached number 6 on Apple Podcasts and number 5 on Spotify.
AWARDS:
Best Creative Collaboration with Marketing Green Room (Shortlisted)
Inside Out® Awards 2025
The Drum Awards -
Best Advertising - Silver
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