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THE NHS
ROLE:
Creative Direction
Illustration & Design of Master Assets
Strategy & End-to-End Production
Ideation
I led the development of visual identities for two major NHS campaigns in partnership with Deloitte: NHS & Technology and Deloitte Partners with the NHS to Navigate Risk.
The brief called for a conceptual approach, so I started by sharing early ideas with internal teams and NHS stakeholders. I led workshops and feedback sessions, working with project managers, communications leads, and creative teams from both organisations to include input. Each design blended brand elements, featured conceptual illustrations, and included a full identity system. During rollout, I ensured consistency by collaborating with developers and marketing and overseeing quality through completion.
