I led the visual identity development for two major NHS campaigns in partnership with Deloitte: NHS & Technology and Deloitte Partners with the NHS to Navigate Risk.
Both briefs called for a conceptual approach. I shared early ideas with internal teams and NHS stakeholders, led workshops and feedback sessions, and brought in input from project managers, communications leads, and creative teams across both organisations. Each identity blended brand elements with conceptual illustration and included a full system for rollout. I oversaw delivery across channels, working closely with developers and marketing to keep everything consistent through to completion.