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The NHS

CHALLENGE

Deloitte supported the NHS and wider health services on major initiatives. The work needed campaign identities that felt clear and trustworthy across multiple audiences and channels, while reflecting the seriousness of the subject matter.

SOLUTION

I pitched multiple creative directions, then developed the selected approaches into a series of campaign identities. I created the illustrations myself and set clear rules for layout, typography, and component use. I art directed the rollout across touchpoints, keeping the work consistent, legible, and trustworthy.

THE NHS & TECHNOLOGY

Technology sits at the centre of NHS training. A layered spiral and medical cross combine data, digital systems, and clinical knowledge. A surrounding profile keeps people as the focus, showing tools supporting clearer insight, shared learning, and safer decisions.

DELOITTE PARTNERS WITH THE NHS TO NAVIGATE RISK

Training is shown as progression within the NHS. A figure climbs stairs to reflect ongoing learning and growing capability. Layered head forms represent accumulated knowledge and shared expertise. Sharp surrounding forms signal risk as a constant factor, kept controlled through structured training and stronger preparedness.

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